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AdSense Changing Publisher Revenue Share Structure AdSense announced it is changing publisher revenue share structure to pay per per impression. Some say this could be better   AdSense announced it is changing publisher revenue share structure to pay per per impression. Some say this could be better Google announced that it is changing how it pays AdSense publishers, no longer paying per click and switching to exclusively paying on a per impression model. The announcement assures publishers that the amounts publishers receive should remain the same for most publishers. Google explained that these changes will go into effect in early 2024. A blog post on the AdSense blog advised publishers that they are making two changes: Revenue-share structure will be updated Publishers will be paid by impression According to AdSense, publishers have pocketed 68% of the ad revenue. Payments under the new payment structure should, according to AdSense, result in publishers receiving “about 68% of the