AdSense announced it is changing publisher revenue share structure to pay per per impression. Some say this could be better
Google announced that it is changing how it pays AdSense publishers, no longer paying per click and switching to exclusively paying on a per impression model.
The announcement assures publishers that the amounts publishers receive should remain the same for most publishers.
Google explained that these changes will go into effect in early 2024.
A blog post on the AdSense blog advised publishers that they are making two changes:
Revenue-share structure will be updated
Publishers will be paid by impression
According to AdSense, publishers have pocketed 68% of the ad revenue.
Payments under the new payment structure should, according to AdSense, result in publishers receiving “about 68% of the revenue.
The announcement shared the reasons for the change:
“Previously, the Google AdSense network processed fees within a single transaction.
We are now splitting the AdSense revenue share into separate rates for the buy-side and sell-side.
For displaying ads with AdSense for content, publishers will receive 80% of the revenue after the advertiser platform takes its fee, whether that be Google’s buy-side or third-party platforms.
For example, when Google Ads purchases display ads on AdSense, Google Ads will retain on average 15% of advertiser spend.”
Sabhar https://www.searchenginejournal.com
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